Stellantis
Jeep Avenger 2024
This project focuses on designing a next-generation In-Vehicle Infotainment system for 2030, integrating AI and smart technology to enhance safety and convenience. By leveraging AI-driven, anticipatory interactions, the goal is to create a user-friendly experience that aligns with Stellantis brand guidelines. The project will also address key automotive concerns, such as energy efficiency and predictive maintenance, ensuring a scalable and future-ready UX solution across all Stellantis brands.
Skills
User Research, User Interview, Competitive Analysis, Card Sorting, Wireframing
Duration
10 - 12/2024
Team
Wenxi Wang, Sherrie Li
Problem Questions
How can we integrate AI into Jeep vehicles to enhance driver interaction with vehicle systems, ensuring a seamless and intuitive experience while prioritizing safety?
How can we introduce an engaging feature to make the driving experience more enjoyable and entertaining?
How can we enhance the control experience by seamlessly integrating gesture controls?
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Project Timeline
September
Low-fi Wireframe
Cluster & Center Display
User Research
Competitive Analysis
November
High-fi Wireframe
Cluster & Center Display, Mobile App
User Interviews
User Feedback
October
Identifying Branding
Style Guide
Car Tracing
Exterior & Interior
December
Finalize Designs
Cluster & Center Display
Design Presentation
Digital Vehicle Controls
Competitive Analysis
I analyzed gear shift systems to identify key drivers of user-friendly design. Effective solutions:
Mirror traditional gear movements for familiarity.
Use large, illuminated indicators visible in low light.
Position shifters on the right for easier reach.
Include sound alerts for feedback during gear changes.
These insights informed my design, focusing on usability, safety, and driver satisfaction to stand out in the market.
Style Guide
Our style guide is built around a futuristic aesthetic that blends sleek, modern design with the adventurous and rugged spirit of Jeep.
The color palette — dominated by blue, black, and white — creates a bold, high-tech vibe while maintaining a timeless and versatile appeal.
Vehicle Tracing
Front of Vehicle
Interior of Vehicle
Back of Vehicle
Steering Wheel of Vehicle
The App
The Jeep Mobile App redefines what it means to stay connected to your vehicle. It offers a seamless and intuitive experience for Jeep owners, combining vehicle control, model switching for multi-Jeep households, and service assistance. With a user-friendly interface, real-time updates, and robust security, the app ensures you’re always connected to your Jeep, whether you’re on the road or off the grid. It’s the ultimate tool for convenience, control, and adventure.
Design Decisions
Parked Karaoke Mode – Automatically activates when the vehicle is parked, turning break times into fun, interactive singing sessions.
1
Themed Karaoke Playlists – Choose from a variety of music themes (pop, retro, rock, and more) to suit every passenger’s taste, ensuring an inclusive and lively atmosphere.
AI-Powered Playlist Suggestions – Smart recommendations based on mood, vocal range, and group preferences, so you spend less time searching and more time singing.
Dynamic Mood Lighting – Syncs in-car ambient lighting with your chosen karaoke theme, enhancing the experience with vibrant colors and immersive vibes.
A smarter, safer, and seamlessly connected driving experience—optimized for adventure.
2
EV Charging Alerts – Proactively notifies the driver and passengers about low battery levels, suggesting the nearest charging stations with estimated arrival charge, ensures both driver and passengers stay informed for stress-free trips.
Advanced Blind-Spot Alerts – Detects obstacles, pedestrians, and even animals, providing visual and audio warnings to prevent collisions.
Real-Time Satellite Maps – Always up-to-date navigation with high-resolution terrain and traffic data for off-road or urban driving.
AI-Optimized Routing – Dynamically adjusts routes based on traffic, weather, terrain, and driving habits—saving time and energy.
A digitized control matrix replacing traditional tactile inputs with touch/gesture UI, featuring real-time HVAC visualization and adaptive haptic feedback.
3
Fully Digital Controls – Manage wipers, lights, side mirrors, and more through a sleek, centralized touchscreen—eliminating physical clutter.
Gesture-Based HVAC Control – Adjust temperature and airflow with simple hand motions (touchless), reducing distractions while driving.
Dynamic Airflow Visualization – Real-time 3D graphics show vent direction and intensity, making climate adjustments effortless and precise.
Haptic & Voice Feedback – Confirms inputs without requiring visual attention, keeping focus on the road.
a little piece of thought…
This project challenged me to think holistically about how users interact with technology in physical spaces, and I deeply enjoyed the unique complexities of automotive UX. What excites me most about this project is the unique challenge of blending physical and digital interactions to enhance driver safety and personalization.